Working under the non profit Urban Media Literacy (UML), this summer Capri Marketing/PR conducted our first "6 Week Ad Agency". It's a program that allows young people to learn valuable skills in marketing and advertising while participating in work ready programs. The workers learn as they work for Capri Marketing/PR advertising agency. They are taught to perform as ad accountant reps.
While learning marketing theories and strategies the young workers are assigned to assist members of the business community that can use help in marketing their businesses or services. The businesses are not charged for their services. This creates an organic mentorship between Capri Marketing/PR clients and the workers
The workers are trained to create marketing content using industry standard Adobe Creative Software and learn marketing from a tailored curriculum. Work production and job training are monitored through online learning platforms. The workers earn and learn from the safety of their own homes.
If you would like more information on how to implement the youth work program in your city contact me for more information
Baba Bernard Miller
Capri Marketing/PR gives workers the training in learning advertising and marketing skills that can potentially lead to full time, well paying employment.
Training knowledge retention is tested weekly
Give customers a reason to do business with you.
Working as a marketing intern under Capri Marketing/PR and Urban Media Literacy this summer was overall a very positive and informative experience. Having no prior work experience, I really stood to learn a lot about how to conduct myself professionally in a work environment. My favorite part about this marketing program was the individual creative aspect involved with each project, and with this I think the creative freedom we were allowed was really beneficial to how we learned to use the creative software. Being given useful information and being able to do whatever we wanted with that info kept our ideas from being boxed in and made the work consistently enjoyable. This is definitely an experience I would recommend to other students my age looking to start work and I appreciate all I have gotten out of it.
In this program it didn't even feel like a job at times I genuinely enjoyed it and it was exactly my style we didn't waste any kind of time we checked in discussed any questions covered assignments then were free to do our work it felt so natural and so free and Mr. Bernard felt like such a great teacher/mentor he always explained the work to the T and always gave great criticism and was always supportive no matter what and it felt like even if we didn't talk to each other a lot like this was a family even if we weren't together for too long it still felt like we were all learning together and working hard together it was just a wonderful experience overall and I wouldn't trade this experience for the world and I can't explain how many times a week I would go and tell my friends how I was getting this extremely valuable training and the access I got to a whole new world and I know I'm going to be using these skills in my future without a shadow of a doubt so I am extremely grateful and truly blessed to have been able to experience this and work with all of these wonderful people.